Experience means business
Want to get the inside scoop on all-things digital experience? Getting ready to embark on a digital transformation journey? Looking to mature your digital capabilities? You’re in the right place. “Experience Means business” is a podcast by Adobe Professional Services thought leaders, aimed at business leaders, marketers, CX professionals, IT and digital practitioners who want to tap into the power of digital to deliver best-in-class customer experiences. Subscribe to explore how technology can enable and accelerate transformation, and hear from experts about their first-hand experience, proven strategies, unique best practices, and actionable insights that you can apply to take your organization’s digital practice to the next level.
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Experience means business
Is the obsession with data killing marketing?
In this episode, join Ankur Mehrotra, Senior Multi-solutions Architect and Jonas Vanvoorden, Business Architect, discuss and debate if marketing is losing its identity in the search for data. In their quest to become more data-driven, it is easy for organizations to get lost in tracking every single customer interaction and become data-obsessed. But it is critical to find the balance. So, where does one draw that line? And how does one use data to optimize marketing and drive real business value? Tune in to find out.