Experience means business

The cookieless future: Is it really a thing?

Adobe Professional Services Season 1 Episode 3

In this episode, Ankur Mehrotra, Senior Multi-solutions Architect and Julien Piccini, Data Architect, exchange views on the cookie conundrum. Listen to find out why Google is constantly delaying the phasing out of third-party cookies, why do we rely so heavily on them in the first place, the growing importance of consent and data privacy, what does the end of cookies mean for you (if and when it happens), and the possible ways to overcome the problem.