Experience means business
Want to get the inside scoop on all-things digital experience? Getting ready to embark on a digital transformation journey? Looking to mature your digital capabilities? You’re in the right place. “Experience Means business” is a podcast by Adobe Professional Services thought leaders, aimed at business leaders, marketers, CX professionals, IT and digital practitioners who want to tap into the power of digital to deliver best-in-class customer experiences. Subscribe to explore how technology can enable and accelerate transformation, and hear from experts about their first-hand experience, proven strategies, unique best practices, and actionable insights that you can apply to take your organization’s digital practice to the next level.
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Experience means business
Is automation really the key to scaling B2B marketing?
In this episode, Marion Freijsen, Customer Experience Architect, and Frances Williams, Principal Business Consultant, discuss the challenges facing a modern marketer. They also explore how marketing automation can help you navigate those challenges and create meaningful, personalized journeys to accelerate your pipeline, nurture leads effectively, and build long lasting relationships. Additionally, they provide special insights on how even a small B2B marketing team can use automation to scale and optimize its marketing efforts.