Experience means business
Want to get the inside scoop on all-things digital experience? Getting ready to embark on a digital transformation journey? Looking to mature your digital capabilities? You’re in the right place. “Experience Means business” is a podcast by Adobe Professional Services thought leaders, aimed at business leaders, marketers, CX professionals, IT and digital practitioners who want to tap into the power of digital to deliver best-in-class customer experiences. Subscribe to explore how technology can enable and accelerate transformation, and hear from experts about their first-hand experience, proven strategies, unique best practices, and actionable insights that you can apply to take your organization’s digital practice to the next level.
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Experience means business
Should Centre of Excellence (CoE) be a priority in DX transformation?
In our latest episode, Frances Williams, Principal Business Consultant, and Tom Hayward, B2B Digital Marketing Strategist talk about the foundational pillar of any successful digital transformation—the CoE. They uncover the common pitfalls of a DX transformation program, how a CoE can help you navigate them to create value, what goes into building a CoE, the opportunity cost of not having a CoE, and a qualification checklist to determine if you need one.