Experience means business
Want to get the inside scoop on all-things digital experience? Getting ready to embark on a digital transformation journey? Looking to mature your digital capabilities? You’re in the right place. “Experience Means business” is a podcast by Adobe Professional Services thought leaders, aimed at business leaders, marketers, CX professionals, IT and digital practitioners who want to tap into the power of digital to deliver best-in-class customer experiences. Subscribe to explore how technology can enable and accelerate transformation, and hear from experts about their first-hand experience, proven strategies, unique best practices, and actionable insights that you can apply to take your organization’s digital practice to the next level.
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Experience means business
Driving business growth with orchestration at scale
In this episode our guest speaker HDFC Bank’s Ravi Santhanam, Group Head, CMO, and Head - Direct to Consumer Business, talks to Meera Nair, Senior Customer Success Manager at Adobe on reimagining the bank’s marketing strategy to align with the latest ‘buzz’ of orchestration at scale. Learn how they established the D2C approach in banking, scaled technology across sales, services, and customer relationships to drive 360° digital journeys, and how Adobe helps in driving their business growth.