Experience means business

Scaling Experience Delivery at Danone with a strong Content Supply Chain

Adobe Professional Services Season 1 Episode 24

In this episode, our guest speaker, Danone's Global Head of Content and Media, Vianney Baron, joins Elodie Marcel, Group Senior Technical Account Manager at Adobe, to discuss their latest digital marketing initiatives and the role of content management in scaling experiences. Learn how leveraging a single DAM solution improves content reusability and velocity and helps in finding the right balance between centralized governance and localized delivery.