Experience means business
Want to get the inside scoop on all-things digital experience? Getting ready to embark on a digital transformation journey? Looking to mature your digital capabilities? You’re in the right place. “Experience Means business” is a podcast by Adobe Professional Services thought leaders, aimed at business leaders, marketers, CX professionals, IT and digital practitioners who want to tap into the power of digital to deliver best-in-class customer experiences. Subscribe to explore how technology can enable and accelerate transformation, and hear from experts about their first-hand experience, proven strategies, unique best practices, and actionable insights that you can apply to take your organization’s digital practice to the next level.
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Experience means business
Scaling Experience Delivery at Danone with a strong Content Supply Chain
In this episode, our guest speaker, Danone's Global Head of Content and Media, Vianney Baron, joins Elodie Marcel, Group Senior Technical Account Manager at Adobe, to discuss their latest digital marketing initiatives and the role of content management in scaling experiences. Learn how leveraging a single DAM solution improves content reusability and velocity and helps in finding the right balance between centralized governance and localized delivery.